Ventana in new partnership with Textron Specialized Vehicles
GOLF Business NEWS – 12.04pm 1st February 2021 – Corporate
Leading Middle Eastern golf cart and machinery dealer, Ventana LLC, are ready to elevate the E-Z-GO, Jacobsen and Cushman brands after announcing a new partnership with Textron Specialized Vehicles.
The company has already impressed Textron following their work with the Ransomes portfolio, making them the leading candidates to drive these three industry leading brands forward in the United Arab Emirates and Saudi Arabia.
Ventana LLC is a subsidiary of Tanseeq Investment Group of companies – one of the largest golf and landscape-based groups in the Middle East, with headquarters in Dubai, UAE. The group recently celebrated its 20th anniversary, and with the successful construction of three major golf courses, it has established itself as a formidable player in the golf and landscape business. Ventana is the group’s trading arm, offering a wide range of golf and landscape products, including golf carts, turf machinery, irrigation, battery, chemical, and other related products.
Textron International Key Accounts Manager EMEA, LATAM, Andre Andrade, has worked with Ventana LLC on the Ransomes account and is confident they will successfully grow the brands.
“We are extremely proud to have a strong company like Ventana LLC as a distributor to our brands in the UAE and Saudi Arabia,” he began. “E-Z-GO, Cushman, Jacobsen and Ransomes are powerful market leading brands, and they are the right partner to support our efforts.
“The Middle East is an extremely important market for us, and we are making strategic changes that will continue to position ourselves as market leaders in the region. We’ve had an outstanding experience with Ventana LLC working on the Ransomes brand, and I’m excited to see that work extended into E-Z-GO and the turf machinery products.”
Ventana’s success in the Middle East is built on the ability to offer all-encompassing machinery and utility solutions to its customers. For Ventana’s General Manager, Riyad Mustafa, this partnership will allow the company to continue its customer focused approach.
“We are excited to announce our new partnership with the Textron group in the United Arab Emirates and Saudi Arabia. As an existing distributor of the Ransomes brand, Ventana LLC is delighted with the addition of the E-Z-GO, Jacobsen and Cushman brands to our portfolio. This is a testament to the success of our business and our commitment to a long-term business strategy in the region.”
“Under the wise leadership of our group chairman Mr Ahmad Al Anoohi and group CEO Mr Naser Ahmed, Ventana LLC continues to expand our customer focused business in the region; this partnership enables us to strengthen our ability to offer comprehensive product solutions and customer support to clients.